Senior Product Designer · AI Systems · London

I make AI systems
people can actually trust
and want to use.

Ten years designing for product, three spent deep in AI — RAG, GenAI, and semantic search for UK government, defence, and enterprise. My job is to take something powerful but opaque and make its reasoning legible: what it found, how sure it is, and where the answer came from.

03 AI products shipped GOV.UK + Carbon systems Just back from 7 months in South America
10
Years in product
3+
Years in AI products
46
Projects delivered
23
Happy clients
Selected work

Four AI products, all built for high-stakes decisions.

Each one had to earn trust before it earned use. The thread running through them: surface the evidence, score the confidence, and never hide uncertainty behind a single confident answer.

01 AI Product · Government

PropChecker

FCDO — Foreign, Commonwealth & Development Office · via Faculty AI

A foreign-language propaganda monitor that pairs RAG and keyword search with auto-translation and summarisation — so non-Arabic-speaking analysts read answers in minutes, not days.

78% faster View case study
PropChecker search interface showing translated, summarised foreign-language content
02 AI Product · Intelligence

InsightPoint

FCDO — Foreign, Commonwealth & Development Office · via Faculty AI

A conversational platform that lets analysts question huge, sensitive datasets in plain language — returning instant summaries, network maps, and explainable results, each traceable to its source.

Zero query syntax View case study
InsightPoint natural-language search interface
03 AI Product · Defence

DiscoverY

DSTL — Defence Science & Technology Laboratory · via Faculty AI

One platform for DSTL's whole innovation pipeline — from spotting novel research to running structured experiments. AI shortlists the 10 best-fit papers from thousands; it became the primary system within 15 months.

10× faster pipeline View case study
DiscoverY platform interface
04 AI Product · Government

Translation Intelligence

FCDO — Foreign, Commonwealth & Development Office · via Faculty AI

A validation platform that scores AI translation confidence and routes the uncertain cases to expert linguists — replacing scattered manual handoffs with one shared, accountable workflow.

Uncertainty made visible View case study
Translation Intelligence side-by-side review interface
About

I design for the moment a person has to decide whether to believe a machine — and I think that decision should never be a leap of faith.

Most of my work lives where the stakes are real: intelligence, defence, government accountability. In those rooms an AI answer isn't useful unless the person can see why it's there — the evidence behind it, how confident the system is, and what it's unsure about.

So I design the seams, not just the surface. Confidence scores, source traceability, layered disclosure, human-in-the-loop checkpoints. The aim is never to replace expertise; it's to give experts a faster, clearer way to apply it.

I work end-to-end — research and journey mapping through to high-fidelity UI in the GOV.UK and Carbon design systems. I'm freshly back from seven months in South America and looking for the next hard problem worth solving.

Research & Strategy

User interviews Personas Journey mapping Prioritisation Workshop facilitation Service design

Design Craft

Wireframing → UI Prototyping Figma Interaction design Usability testing GOV.UK · Carbon

AI Product Design

RAG systems GenAI UX Semantic search Conversational UI Agentic systems AI observability UX

Collaboration

Cross-functional teams Stakeholder management Public-sector delivery Champion groups
Experience

Where I've been.

May 2022 — Nov 2025
Faculty AI
Senior Product Designer (UX)
AI · Gov · Defence
Mar 2022 — Aug 2022
Ekino / Inviqa / Havas
Freelance Senior UX Designer
Enterprise UX
Jan 2022 — Mar 2022
Reason
Freelance Senior UX Designer
Product
Apr 2019 — Apr 2020
Publicis Sapient
Freelance UX Designer
Consultancy
Before AI

A decade of product work across banking, retail & travel.

NatWest Group

Self-serve Dispute Resolution

Turned an offline retailer-dispute service into a fully self-serve digital journey, rebuilding the information architecture around what customers were actually trying to do.

Dove / Unilever

Signup Optimisation

A QR-triggered landing page and a non-intrusive signup prompt for Dove's new brand. The winning variant lifted signup rate by 20%.

Premier Inn

Booking & Amend Journeys

Redesigned end-to-end booking and amend flows across web for leisure and business guests, cutting friction at the points where bookings were being lost.

AlixPartners

US Bankruptcy Process

Led discovery across complex operational workflows, then designed a future-state experience to digitise and streamline internal service delivery.

Let's work together

Got a hard problem
worth solving?

Whether you're building an AI product, untangling a complex government brief, or just want users to feel surer about what your product is telling them — I'd love to hear about it.